Tangible Deliverables One long-lasting insecticide net protects four lives from mosquitoes that carry the malaria disease for up to 5 years. Currently 515 million people are infected by malaria, 90% of whom reside in Africa. Every 30 seconds a child in Africa dies of malaria. In addition, treatment costs African countries’ health care systems $12B.

Competitiveness & Efficiency of the Delivery System A unit cost of $10 covers the purchase, transportation, delivery and implementation of one net that protects four lives. Distribution is focused primarily in sub-Saharan Africa in countries such as Liberia and Rwanda.

Financial Efficiency Each $10 donation goes directly to the purchasing and delivering of the nets. 0% admin. The ‘savefourlives’ campaign, leverages Unicef Canada’s distribution channels, contacts and economies of scale to most efficiently deliver the life-saving nets to families in need. As a comparison, a similar campaign, The Red Cross’ “Malaria Bites”, delivers smaller-sized nets designed for one person at a $7 cost.

Accountability to Clients & Investors The ‘savefourlives’ campaign is co-founded by Shaloo Savla and Stephen Kenning, both Toronto-based young professionals, who have seen the devastating effects of malaria in their travels. They were compelled to start savefourlives with a bold mission: to mobilize the business community to give back and create tangible, immediate, and impactful change in the lives of people in need. Shaloo and Stephen are committed to monitor its effectiveness and have planned a volunteer trip to Africa in 2008. They have a strong track record in raising funds for meaningful causes, having previously spearheaded a Tsunami-relief campaign in December 2004 that raised over $14,000 for the Canadian Red Cross in a matter of 3 days.

Commitment and Plans to Achieve Sustainable Results The provision of insecticide nets in malaria-interested areas is the definition of sustainability. The number one killer for children under five in Africa is malaria. It is not AIDS or war. A net allows a child’s life to be sustained, to be saved. Without a net, the lives of many African families and communities are at considerable risk. The nets last up to 5 years, greatly increasing the quality of life and safety of its inhabitants from this terrible disease.

Volunteerism/Recruitment The campaign is being run by volunteers who understand the magnitude, yet simplicity, of how a tiny $10 donation can impact a family’s life. The calculation is clear: $10 = 4 lives.

Stephen Kenning & Shaloo Savla